Alphabet founds new software program firm for intrinsic robotics


Zoom In Icon Arrows pointing outwards

Alphabet announced its newest company on Friday, a robotics software company called Intrinsic. The segment comes from X, his “Moonshots” department.

Intrinsic says it is developing software tools that make industrial robots easier to use, cheaper, and more flexible so they can expand the reach of the consumers who use them. Intrinsic boss Wendy Tan-White said in a blog post that the company is “working to unlock the creative and economic potential of industrial robotics for millions of other companies, entrepreneurs and developers”.

Two robots use perception, force control and multi-robot planning to assemble a simple piece of furniture (video accelerated)


Alphabets X was launched about a decade ago in the hope of using new technology to solve global problems. So far, the so-called Moonshot factory has developed a handful of projects, including delivery drones and internet balloons. Many of these projects have failed, but Waymo, Alphabet’s self-driving car unit, is possibly the most promising.

Intrinsic will operate within Alphabet’s “Other Bets” segment, which has consistently been a cash burner. The area lost $ 1.145 billion on sales of $ 198 million in the first quarter of 2021.

Alphabet’s hope was to use X as an incubator to create a new area of ​​growth for the company outside of its core digital advertising business at Google. But X and the other Alphabet companies have yet to find a big new money maker.

Robotics was an interesting area for the tech giant, but projects have petered out. The company ran a spending blitz from 2013, acquiring six robotics startups that were either sold or closed. In early 2019, Alphabet reportedly got back into the robotics game. The New York Times said Google’s revamped robotics program would focus more on simple machines that can perform and learn tasks through machine learning.