Technology

Apple iPhone 13 pre-orders present indicators of progress in China

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iPhone 13

Source: Apple Inc.

More Chinese consumers than last year are rushing to order Apple’s latest iPhone, according to a South China Morning Post report released Thursday.

More than 2 million pre-orders for the iPhone 13 have been made through the official Apple store of the Chinese online retailer JD.com, the newspaper reported. That’s compared to the 1.5 million pre-orders for the iPhone 12 on the site last year, she added. The South China Morning Post also reported that consumer interest appears to be high in Alibaba’s Tmall platform, which is starting pre-orders on Friday.

China remains a key market for Apple, and any signs of sales growth will be important in the Christmas quarters. It’s also a signal that the iPhone 13 is still getting a lot of interest, despite being a relatively small upgrade from the previous year’s model.

Apple unveiled its latest iPhone at a virtual event on Tuesday. The iPhone 13 has a smaller display section or “notch” at the top of the screen. It also includes larger batteries that give the devices between 1.5 and 2.5 hours more battery life than last year’s models, depending on the device size, Apple said.

Its camera modules are now also arranged diagonally. Otherwise, the new model does not have a completely different external appearance.

Investors do not appear to be impressed by Tuesday’s event. The company’s stock is relatively flat for the week.

The South China Morning Post pointed to weak competition in China as one of the factors driving pre-orders. The newspaper said Apple’s competitor in China, Huawei, has continued to struggle with trade sanctions and has not manufactured a comparable premium phone.

Read the full report from the South China Morning Post here.

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