DoorDash will quickly be delivering alcohol to prospects
A DoorDash Inc. delivery person holds an insulated bag at Chef Geoff’s restaurant in Washington, DC, United States on Thursday, March 26, 2020. As the wheels of government turn too slow for small businesses desperate for a portion of the $ 2 trillion in aid due to the coronavirus pandemic, restaurateur Geoff Tracy is using GoFundMe to raise money for 150 hourly workers in its American comfort food – Standby Chef Geoff and other restaurants gather.
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According to DoorDash, customers can now buy alcohol directly via the app on Monday.
The overhead will increase the company’s reach and could lead to people using the app more often as they can order drinks directly from DoorDash. The company said the additional delivery of alcohol could increase the average order values of restaurants by 30%.
The company did not immediately indicate which states will allow the option. Alcohol will be available through the DoroDash app in 20 states, the District of Columbia, Canada and Australia, and reach more than 100 million customers worldwide, DoorDash said.
Alcohol-aged customers can toggle the Alcohol tab in the DoorDash app to order beer, wine and liquor from a selection of restaurants, grocery stores, convenience stores and local retailers. The company said it will verify the buyer’s ID on the app and during delivery.
Prior to Monday’s announcement, national and local retailers were able to sell alcohol through DoorDash’s white-label fulfillment service DoorDash Drive, where gig staff deliver orders directly from retailers.
The move will allow DoorDash to continue to compete against its delivery competitor Uber. What is traditionally viewed as a rideshare app, Uber spent the pandemic building its Uber Eats business. The company acquired alcohol-delivery startup Drizly for $ 1.1 billion earlier this year.
DoorDash, which went public in December, has benefited from grocery delivery trends over the past year. The company’s stock started trading at $ 182 per share on December 9, 2020 and closed at $ 223 on Friday, up about 22.5%. Its market cap is roughly $ 74.9 billion, which is just below Uber’s $ 75.3 billion valuation.
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