Google needs search outcomes to be an “limitless stream of visible concepts”
Google VP of Merchant Shopping Matt Madrigal announced that the company will add tools to help users do more end-to-end shopping on Google.
Google is redesigning its dominant search engine and users may find that future results will keep them on their own Google sites for even longer.
At its second annual search event, called Search On, Google showed off its latest advances in search results. The company touted its artificial intelligence and the ability to answer more specific and complicated queries.
Executives said the new AI technology called the Multitask Unified Model, or MUM, is 1,000 times more powerful than the BERT model that powers Google searches. MUM pulls data from text, images and videos and can supposedly tell a user what is needed for a particular hike on Mt. Fuji.
When searching for men’s sweatshirts, Google shows more results that include links to retailers, blogs, and YouTube review videos, said Matt Madrigal, Google’s vice president of Merchant Shopping. The website will also make recommendations and allow users to compare prices without clicking away, he said.
Madrigal cited the attempt to find “the best hat for small heads” or “the great design based on a snowboard” as an example.
While Google parent Alphabet has expanded far beyond online ads to include cloud computing, self-driving cars, and other projects, search remains the company’s lifeblood. But as the company grows, it also pays more to partner content sites.
Last quarter, Google paid more than $ 1 billion more than Wall Street analysts expected for traffic. These costs have increased by more than 50% compared to the same period last year. Keeping users on Google sites is one way to keep costs under control.
Google has announced that it will bring its image recognition technology, Google Lens, to its Chrome web browser so that users can see search results alongside a website.
“Soon you will see a new button on the Google app on your iPhone that will instantly search all the images on the page,” Madrigal said. “You don’t have to leave the website you are on.”
The company said it will also add a store’s inventory to its website.
Elizabeth Reid, vice president of Google Search, said the company will expand the display of its search results.
Pandu Nayak, vice president of Search, said that a person who takes a screenshot of a shirt can get recommendations from retailers within Google.
For example, someone photographing a bicycle may be looking for a repair option for a particular component.
“We’ll show you everything you need to get your bike back on the trail,” he said, showing search results from websites, videos and blogs. The first result shown in his demo was a video from YouTube.
Elizabeth Reid, another vice president at Google, said the search page was becoming “an endless stream of visual ideas.”
Google announced several updates to its search results pages on Wednesday.
Google Search In Event
She said the company is adding a “Things to Know” section that provides step-by-step instructions on how to complete a task or offer a new technique.
“For example, you can make acrylic paintings of things you find around your house,” Reid said. “Finally something with all the old kitchen sponges.”
Users could learn the technique of “puddling” or search for famous painters, Reid added.
“Sometimes you just don’t know what you want until you see it,” she said.
SEE: Reorganization of the Google Cloud