New MacBook invites despatched


CEO Tim Cook waves as he arrives on stage during a previous Apple Worldwide Developers Conference (WWDC) in San Jose, California.

David Paul Morris | Bloomberg | Getty Images

Apple announced Tuesday that it would hold an introductory event on October 18 where the company could announce new MacBook laptops and AirPods headphones.

The event was revealed through invitations to the media and a tweet from Apple’s Senior Vice President of Marketing, Greg Joswiak, with the slogan “Unleashed”.

AirPods and Apple’s most expensive and largest MacBooks are facing a makeover as the latest models for both products hit the market in 2019.

The launch will be streamed on Apple’s website as the company has been hosting virtual launch events since the coronavirus pandemic began in 2020. Apple typically launches new products before the holiday shopping season, the busiest time of the year.

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Apple has updated its line of laptops and desktops with the macOS operating system to run on the chips it designed, rather than using processors from Intel. So far, Apple has released MacBook Air, MacBook Pro, Mac Mini, and iMac computers with its chips.

But Apple hasn’t updated its top performing desktop computers to use its own chips, including its Mac Pro desktops and larger MacBook Pro laptops. Last month, Apple announced new iPhone and Apple Watch models.