State Farm significantly cut down Aaron Rodgers’ commercials in Week 9, according to the report
The aftermath of the positive COVID-19 test and Aaron Rodgers’ anti-vaccination comments apparently dumped him in hot water with one of his biggest sponsors: State Farm.
Rodgers has been featured in State Farm commercials since his famous “Discount Double Check” spot in 2012. More recently, he has appeared in a series of commercials promoting the “Rodgers Fare”. He appeared in these commercials as a game show host, guitarist and golfer, and Patrick Mahomes is also part of the campaign.
However, it seems like State Farm is relying more on Mahomes’ spots.
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State Farm made some significant changes to its advertising programming following the Rodgers drama and vaccination status. According to Darren Rovell of The Action Network, Rodgers’ commercials previously made up 25 percent of State Farm’s ads. That fell to just 1.5 percent over the weekend of week 9 – six ads in total – according to Apex Marketing.
“It appears that State Farm has reduced the number of national courses and has fallen significantly as of Friday,” said Apex President Eric Smallwood. “Our surveillance shows that this was not a planned reduction and was more reactionary because of it [weren’t] new significant advertisements in their place. “
The State Farm’s decision comes after Rodgers tested positive for COVID-19 and revealed he was not vaccinated. He had previously said that he had been “immunized” before the season but had received homeopathic treatment instead of a vaccination. As such, he has been included in the NFL’s COVID logs and must be absent for at least 10 days. This included the Packers’ 13-7 loss to the Chiefs.
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Rodgers also went on “The Pat McAfee Show” and criticized the “Wake Mob” for reacting to his decision.
“I’m not some kind of anti-vax flat earth. I’m someone who’s a critical thinker. I march to the beat of my own drum. I firmly believe in physical autonomy or a crazy group of individuals,” Rodgers said.
Did Rodgers’ decision and his appearance on McAfee’s show affect the number of State Farm commercials that showed him over the weekend? It sure does seem to be, although the company wouldn’t talk about the vaccination status or Rodgers’ comments.
“It would be inappropriate to comment on Aaron’s vaccination status,” a State Farm spokesman wrote via email to AdAge.com. “This weekend, our marketing is focused on the success of our very first team, State Farm Football Find, and the unveiling of a new commercial starring NFL legend Terry Bradshaw.”
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Still, the significant reduction in Rodgers commercials likely means the company is trying to distance itself from its recent comments. You’re not the first to do this, as Prevea Health – a Green Bay medical group – also ended their relationship with Rodgers following his comments.
Perhaps State Farm will just roll back those spots temporarily while Rodgers’ drama rolls by. However, don’t expect to hear much about Rodgers’ rate or see Rodgers on “Jake From State Farm” for at least a couple of weeks – if not, longer.