The subsequent {hardware} product from Fb can be “sensible” Ray-Ban glasses


Enlarge / Don’t be too excited about how well these Ray-Bans go with Gitta Banko’s outfit – we don’t know what Facebook’s new smart glasses will look like, just that they’re made in collaboration with the brand and its parent company.

In a conference call on the results on Wednesday, Facebook CEO Mark Zuckerberg informed investors that the company’s next hardware launch will be “Smart Glasses,” which are manufactured in collaboration with classic sunglasses manufacturer Ray-Ban.

Zuckerberg switched to the Ray-Ban announcement after a long discussion about Facebook’s plans for Oculus Quest, its all-in-one virtual reality (VR) platform. Zuckerberg says that social media is the real “killer app” for VR, and backs this up with data from Oculus Quest: “The most popular apps on Quest are social, which fits our original thesis [that] Virtual reality will be a social platform. “

Zuckerberg wants the as yet nameless data glasses as a stepping stone, not as an end goal. He was cautious about their actual purpose and only said that the glasses “have their iconic form factor and” [let] you’re doing some pretty nice things “without specific details about what those” neat things “might be.


We know the glasses aren’t supposed to have a built-in display thanks to coverage from The Verge of their first announcement in September 2020. Without display capabilities, the Ray-Ban / Facebook glasses seem likely to fall in the same category as Amazon’s Echo Frames or Lucyd Lyte – mostly normal-looking sunglasses with integrated Bluetooth coupling and directional speakers that we tested in March.

Zuckerberg describes the smart glasses not only as a stepping stone towards virtual or augmented reality as we know them, but also as a metaverse. “So what is the metaverse? It’s a virtual environment [like] an embodied internet that you are on instead of just watching. And we believe this will be the successor to the mobile internet. “

After warning that building his vision will require significant investment not just from Facebook itself but from its entire partner ecosystem, he doubled its ultimate importance, saying, “The Metaverse is not just the next chapter of the internet, it goes also to be the next chapter for us as a company. “