Xiaomi wins the smartphone gross sales crown, and Samsung appears sad about it


  • Xiaomi’s Redmi K40 Pro, which has flagship specs (a Snapdragon 888 and 120Hz display) for around $ 600.


  • One of Xiaomi’s many crazy ideas is this Xiaomi Mi 11 Ultra. It has a screen in the camera threshold.

  • This is not a Samsung phone; It’s the Xiaomi Mi Mix Fold.


  • Xiaomi’s 200W charging technology is fast.


After climbing to number 2 in the second quarter of 2021, Xiaomi is the world’s largest smartphone provider for the first time. This emerges from the July figures from Counterpoint Research, in which Xiaomi is in first place with 17.1 percent of the world market, Samsung in second place with 15.7 percent and Apple in third place with 14.3 percent.

According to Counterpoint, Xiaomi’s market share increased by 26 percent from month to month. Tarun Pathak, Director of Counterpoint Research explains why: “Since the beginning of Huawei’s decline, Xiaomi has made consistent and aggressive efforts to fill the void created by that decline. The OEM has expanded into Huawei and HONOR’s legacy markets such as China, Europe, the Middle East and Africa. In June, Xiaomi received further support from the recovery in China, Europe and India, as well as Samsung’s decline due to delivery bottlenecks. “

Huawei slumped into the market share charts as the effects of the multi-year US export ban caught up with the company. Huawei continues to make announcements on paper, but with the main brand lacking chips and software and selling the Honor sub-brand, there isn’t much left of Huawei in the current smartphone market.

Xiaomi covers every possible market segment with 58 smartphone models currently listed on its global website. Its products include phones starting at $ 100, state-of-the-art foldable devices like the Mi Mix Fold, and flagship phones like the Mi 11 Ultra, which has a second rear screen in the camera bump and a massive 50 MP, 1 / 1.12-inch -Sensor. Xiaomi is aggressive in its home market of China – the largest smartphone market in the world – and plays an important role in India, the second largest market in the world. The company does not have a smartphone business in the United States.


Enlarge / It’s a shame Huawei isn’t there, but by around 2020 you’d see Huawei go down as Xiaomi go up.

As for Samsung, which became the number 1 Xiaomi, Counterpoint says the company is facing temporary problems due to the resurgence of COVID-19 in Vietnam. In addition to China and South Korea, the company’s home country, Samsung has large telephone production facilities in Vietnam. Varun Mishra, Senior Analyst at Counterpoint, said, “Samsung’s production was halted in June, causing the brand’s devices to experience bottlenecks across all channels. Xiaomi, with its strong mid-range portfolio and broad market coverage, was the biggest beneficiary of the short-term void left by Samsung’s A-series. “

“Once Samsung recovers, the ranks will likely change again,” the website added.

Despite Counterpoint’s claims that Samsung’s problems are temporary, Samsung doesn’t seem happy with its second place in the market. According to a report by South Korean website The Elec, Samsung Electronics is “expanding its management assessment” of the wireless business, a move Samsung says “when top management believes there is a problem with a particular business unit,” according to The Elec.

The report said that “Samsung is very likely to miss its sales target for the Galaxy S21,” which has sold 13.5 million units so far in the first half of the year. During the same period, the previous model, the S20, was sold in the middle of 20 million, while older Galaxy S models sold around 30 million. One could argue that customers keep smartphones longer, but Xiaomi doesn’t seem to have these issues.

Samsung is on hold as the company’s boss Lee Jae-yong (aka Jay Y. Lee) is still in jail for bribery. This month, Lee has a parole hearing that could lead to his release, and some people in South Korea are even campaigning for Lee to be pardoned as Samsung plays a huge role in the South Korean economy (the company represents about 15 percent of South Korea’s GDP). The Elec speculates that with Samsung’s leader likely to be out of jail soon, a review of key corporate divisions may already be underway so Lee can make quick decisions upon his release.