YouTube gives YouTube’s “Premium Lite” trial model for € 7 per 30 days with out promoting


YouTube Premium is $ 12 a month and the service offers ad-free videos, background playback on phones, and video downloading (for both YouTube and Google’s Spotify competitor, YouTube Music). But what if you aren’t into music and all those extra features? What if you just don’t want to see ads?

Google is now testing a service called “YouTube Premium Lite” for this purpose. For € 7 per month ($ 8.31) you get YouTube with no ads and nothing else – no background playback, video downloads or Music Premium access.

The Verge has received official comments from Google on the project and the company is calling the service a “trial offer” which is currently available in “Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway and Sweden”. Here is what Google said:

In Scandinavia and Benelux (except Iceland) we are testing a new offer to give users even more choice: Premium Lite costs € 6.99 / month (or local equivalent per month) and includes advertising-free videos on YouTube.

We’re speculating a little here, but the cheaper plan seems to be limited to unbundling YouTube Premium’s music features. YouTube Premium has always been bundled with YouTube Music – the two services actually launched at the same event when Premium was called YouTube Red – and the features of that € 7 a month plan ($ 8.31) were likely Designed so that it does not trigger additional payments to music companies. In some obscure music licensing agreements archived deep at Google headquarters, background and offline playback likely each count as “music service features” that would require music companies to do more than just give their video ad revenue. Without music companies having to give a cut, Google can cut the monthly fee.

Currently, this offer is only being tested and the US Premium Lite page says, “This offer is not available.” There is no telling whether Google will introduce the function worldwide.